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Skateboard Marketing

Their goals are "Getting records played on the radio and schmoozing with radio stations and industry gurus." www.skateboard-marketing.com Search * Related
    (Categorized under Music)

Understanding The Skateboard Market, One Movie At A Time

According to an article by Melanie Chambers in Canada *, to make sure they understood skateboard culture, everyone at Burlington-based West 49 Inc. went to see the skateboarding movie Lords of Dogtown *. "Some of our employees don't necessarily come from a board culture background, so we took them to the movie so they would get it." (Full Article) Search *
    (Categorized under 2005 Archive)

Skateboard Grab Bag: 3000 Miles on a Skateboard, Active Blinks on Blanks, Vans Turns 40

Dave Cornthwaite has broken the previous distance skateboarding record by one kilometer, completing his 4831km ride in 5 months. Active Ride Shop and Mail Order has announced that they will no longer carry blank decks starting January 1st, 2007. Also, Vans * shoes, now owned by conglomerate VF Outdoor, has turned 40 years old. The shoes have enjoyed a long assocation with the core skateboard market and at least one pair was designed by Tony Alva * and Stacy Peralta *. The shoes were also featured in the 80s movie "Fast Times at Ridgemont High." (Full Article) Search *
    (Categorized under 2006 Archive)

Nike tries on Skateboard Shoes

The Skateboard Shoe market, which is increasingly important to both the industry and to fashion in general, will have a new player as Nike * begins manufacturing skateboard shoes. (Full Article) Search *
    (Categorized under 2002 Archive)

Woodchuck Spreading Skateboard From Canada To California

Wholesale skateboard hard goods company Woodchuck Laminates *, founded in 1996 * by Max Dufour * in Canada *, announced it is opening a new office in Oceanside, California *, to "better meet the needs of the USA * market along with the needs of its international clients". (Full Article) Search *
    (Categorized under 2005 Archive, Max Dufour)

Nike Repositions A Bodecker To Aim At Skateboard Sports Culture

According to an article in the Portland * Business Journal, Nike * has promoted Sandy Bodecker to "vice president of sports culture" to help the company be more accepted by action sports markets like skateboarding. (Full Article) Search *
    (Categorized under 2006 Archive)

Network Marketers Target Skateboarders, Surfers

"With corporate giants like AOL Time Warner, Nike * and Sony *, as well as youth-oriented retailers like Abercrombie & Fitch and Old Navy looking for ways to tap into the formidable spending power of American kids, network officials said it was only a matter of time before action sports arrived." (extract: ...couple of sizes too big, rolls his skateboard down the steep side of an empty...10-year-old brother, Rudy, love to skateboard. So much so that it's the...has ridden extreme sports' growth to bigger market share. The high-caffeine drink first sponsored...drink with 5.6 percent of the market. By 2000 *, "the Dew" was the No...) (Full Article) Search *
    (Categorized under 2002 Archive)

411 Video Skateboard Magazine Purchased by Wasserman Media Group

Wasserman Media Group, LLC, a sports & entertainment company specializing in "talent management and lifestyle focused marketing", has reportedly purchased 411 Productions, the "number one video content provider in the action sports industry". (Full Article) Search *
    (Categorized under 2004 Archive)

Nike Skateboarding

Website for their shoes for the skateboard market. Team includes, Braian Anderson, Chet Childress, Paul Rodriguez *, Todd Jordan, Daniel Shimizu, Richard Mulder *, Reese Forbes *, Gino Iannucci *, and Danny Supa. www.nike.com/nikeskateboarding/ Search * Related
    (Categorized under Nike Skateboarding)

Skateboard Shoes Now Dominant Athletic Footware

Skateboard footwear is gaining popularity even among kids who've never picked up a board. Skate shoes outpaced all other athletic shoes in sales last year, according to one study. Another study found that in 2004 *, skate shoe sales accounted for 28 percent of total retail sales in the category, more than sandal and jeans sales combined. (Full Article) Search *
    (Categorized under DC Shoes, Nike Skateboarding, 2005 Archive)

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