(Posted 2/10/2004)
(Provided by Power Footwear. Edited by Josh Rabinowitz for SkateboardDirectory.com)
Santa Monica, California * -- Power Footwear's line of pro-designed skate shoes expands with the unveiling of Gravity Games * champion Dayne Brummet *'s new signature performance shoe-"The Brummet".
The "Brummet" features a new cushioned heel insert designed by Power to dampen hard landings. The signature shoe also introduces features which allow skaters to personalize their shoe based on their own unique sense of style including a variety of preferred graphics and lacing preferences.
The Brummet's "customization package" features "Great Dayne" outsole graphic cards inserted into the heel area and visible on the bottom of the shoe through a specially engineered clear outsole. "The Brummet" also features both traditional and hidden speed-lacing systems which "allows each individual to customize their own look, feel and fit to the shoe."
Priced "within reach of all skate consumer segments", the Brummet is expected to ship this fall and feature other skater-designed quality innovations, from a durable "db" (for Dayne Brummet) tread pattern to wraparound ollie guard and hidden internal ollie protection. These are areas of maximum wear in a skate shoe that have been reinforced both internally and externally to increase the shoes performance and durability.
"With the Brummet, Power embarks in a brand new direction with skateboarding footwear." said Steve Libonati, President of Power Shoes. "This is very much a different breed of shoe, designed for skaters by a great skater, in conjunction with a company that knows how to produce quality skate-focused performance at affordable prices."
Dayne Brummet adds, "This shoe was built with my full design and performance input, and I am stoked * with the results. In collaborating with Power we have definitely achieved a technical shoe which should help skaters replicate the moves of the sport's best and dial in their own design and style preferences at the same time."
About The Ralph Libonati Company: RLC also markets and sells high-end Bally Golf shoes, Boreal outdoor/climbing footwear and Power Athletic Shoes (from BATA) which provides a significant presence in Cheerleading, Skateboarding and Dance footwear. For 35 years, The Ralph Libonati Company has been a pioneer distributor and marketer of footwear brands in the United States *. Founder Ralph Libonati introduced and marketed the Adidas * brand in the U.S., which sparked the growth of the multi-billion dollar athletic shoe business. Search this site for more about Power Footwear's "Great Dayne" Skateboard Shoe * |