Nike Skateboarding Steps Up

Nike, already holder of a stake in the Savier * skateboard shoe brand and owner of Costa Mesa *-based Hurley *, is trying to instantiate its role as a skateboard shoe company with a series of ads in major skateboard magazines and the launch of a new branch of its website, entitled "Nike Skateboarding". (Full Article) Search *
    (Categorized under Nike Skateboarding, 2003 Archive, Hurley)

Nike Presents Skateboard Backpack

Nike's new line of backpacks includes one designed to carry your stuff, stash your wheels *, and strap your skateboard on securely. (Full Article) Search *
    (Categorized under Nike Skateboarding, 2002 Archive)

Nike Skateboarding

Website for their shoes for the skateboard market. Team includes, Braian Anderson, Chet Childress, Paul Rodriguez *, Todd Jordan, Daniel Shimizu, Richard Mulder *, Reese Forbes *, Gino Iannucci *, and Danny Supa. www.nike.com/nikeskateboarding/ Search * Related
    (Categorized under Nike Skateboarding)

Nike tries on Skateboard Shoes

The Skateboard Shoe market, which is increasingly important to both the industry and to fashion in general, will have a new player as Nike begins manufacturing skateboard shoes. (Full Article) Search *
    (Categorized under 2002 Archive)

Nike Repositions A Bodecker To Aim At Skateboard Sports Culture

According to an article in the Portland * Business Journal, Nike has promoted Sandy Bodecker to "vice president of sports culture" to help the company be more accepted by action sports markets like skateboarding. (Full Article) Search *
    (Categorized under 2006 Archive)

Nike Skateboarding's First Video Premiers in Vancouver To Mixed Reactions

Nike SB premiered their first skateboard movie in Vancouver, British Columbia *. "They're a big company that bought an image, which anyone with money can do," said Michelle Pezel of local skateshop Antisocial. Added Steve Guisinger of Consolidated Skateboards, "It's kind of like they're distracting these core shops, while they're hijacking the industry in the background." (Full Article) Search *
    (Categorized under News)

Nike Skate Park

Skate park open March through January and featuring a miniramp, pyramids, quarter pipes *, rails, hubbas, and banks. 13036 Nike Park Road, Carrollton, Virginia *, 23314. www.co.isle-of-wight.va.us/ index.php?option=com_content&task= view&id=93&Itemid=84 Search * Related
    (Categorized under Skateparks > In USA > Virginia)

Savier Exits Skateboard Shoe Business

Savier *, a Portland, Oregon *-based shoes, bags, and apparel company targeting the skateboard demographic, has announced plans to discontinue its current business. Nike was known to be a stakeholder in Savier. (Full Article) Search *
    (Categorized under 2004 Archive)

Network Marketers Target Skateboarders, Surfers

"With corporate giants like AOL Time Warner, Nike and Sony *, as well as youth-oriented retailers like Abercrombie & Fitch and Old Navy looking for ways to tap into the formidable spending power of American kids, network officials said it was only a matter of time before action sports arrived." (Full Article) Search *
    (Categorized under 2002 Archive)

Skateboard Shoes Now Dominant Athletic Footware

Skateboard footwear is gaining popularity even among kids who've never picked up a board. Skate shoes outpaced all other athletic shoes in sales last year, according to one study. Another study found that in 2004 *, skate shoe sales accounted for 28 percent of total retail sales in the category, more than sandal and jeans sales combined. (extract: ...s potential, traditional sneaker companies such as Nike, Adidas * and Reebok have spent millions to...Stevie Williams, in December. After several failures, Nike gained street credibility with its Nike SB Dunk Low Pro, a retro-style...) (Full Article) Search *
    (Categorized under DC Shoes, Nike Skateboarding, 2005 Archive)

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