Alloy

Clothing, quizzes, entertainment info, style, and more, designed for girls and women. www.alloy.com Search * Related
    (Categorized under Clothing)

CCS Owner Alloy Mixes Teen Fashion, College Info and a Gen Y Database

A very interesting article about a very savvy Generation Y company that mixes the traditional mail order catalog with various Gen-Y internet businesses and a large database of customers. (extract: Skateboarding is clearly something that Alloy has came to from a marketing standpoint, but through...skateboards, Dan's Comp for BMX, and Alloy for fashion), their regular direct mailings, and...they publish Strength Magazine on the internet, Alloy is clearly positioned to market to, and...) (Full Article) Search *
    (Categorized under Skateboard Company News)

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