According to reports, Tony Hawk * has announced a partnership with SIRIUS satellite radio for the well-known skateboard pro to become the first host on "SIRIUS Faction", a channel carrying "rock, punk, hip-hop and more - especially for action sports fans."

The show is titled "Tony Hawk's Demolition Radio", and is reportedly broadcast from a custom studio at Hawk's latest practice facility in California *.

"I am very excited about doing a show on SIRIUS Satellite Radio," said Hawk. "Music has always been a huge part of what I do, and now I can share my influences and experiences with the world. It will also fit in perfectly with SIRIUS Faction's diverse format. Expect to hear interviews with interesting guests and a wide range of music from my world."

"Tony is the world's most visible action sport athlete and he's perfectly suited to become Faction's first on-air host," commented Scott Greenstein, President of Entertainment and Sports at SIRIUS.

The show will launch Tuesday, July 20 at 6:00pm ET and purports to be uncensored and commercial-free. Plans call for SIRIUS to add additional shows, each hosted by other 'star atheletes'.

According to Forbes Magazine, Tony Hawk's brand generated $300 million in retail sales in 2003 *, in part due to the fact that Tony Hawk's Pro Skater * video games have become one of the most successful game series in the world. Hawk also enjoyed success with his 32-city US Boom Boom HuckJam action sports tour, which has reportedly successfully played to sold-out arenas for the past two years.

Tony Hawk's Demolition Radio is available for no extra charge to every SIRIUS subscriber. To learn more about SIRIUS satellite radio see http://www.sirius.com.

About SIRIUS Satellite Radio

According to the company, SIRIUS is now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, and provides listeners with over 120 channels of commercial-free 'digital quality' music, sports, information and entertainment, with coast-to-coast, broadcast daily from New York City *, Los Angeles *, Nashville, New Orleans, Houston * and Daytona. SIRIUS also reportedly offers 65 channels of commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of $12.95. (Some hardware is required). The company says that it also broadcasts live play-by-play games of NHL and the NFL games, and is the official 'satellite radio partner of the NFL'. Reportedly SIRIUS radios are expected to be available in over 80 different car models in 2004 *, and Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.

This article was based on information provided by SIRIUS and found at http://www.prnewswire.com/cgi-bin/stories.pl? ACCT=109&STORY=/www/story/07-16-2004/0002211776&EDATE=

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