Los Angeles *, California * — Wasserman Media Group, LLC, a sports & entertainment company specializing in "talent management and lifestyle focused marketing", has reportedly purchased 411 Productions, the "number one video content provider in the action sports industry". The acquisition offers 411 Productions an opportunity to expand its development and distribution reach across both endemic and non-endemic media and retail platforms.

“The 411 team identified early on the value in creating premium programming that appeals to action sports athletes and enthusiasts, and they have successfully delivered. As the appetite for this lifestyle content grows and media partners look to resonate with this powerful audience, 411 is positioned to thrive,” said Casey Wasserman, Chairman and CEO, Wasserman Media Group. “We look forward to jointly realizing 411’s potential with additional resources and relationships that will support the exposure of action sports and all of its participants.”

Founded in 1993 *, 411 Productions remains the leader in action sports content development and production, publishing video magazines featuring athletes and their experiences. The video magazines span coverage of major action sports including skateboarding, snowboarding, surfing and BMX and have connected millions of consumers with their favorite athletes through compelling content and adrenaline filled stories. 411 Productions joins Wasserman Media Group’s The Familie, Envision, DC Music and the Los Angeles Avengers.

"The transition of 411 Productions from a fledgling idea to the dominant global producer of action sports content has been an exciting ride over the past 11 years. Since day one 411 has been committed to supporting and growing the sports we cover by providing authentic coverage to the widest audience possible,” said Josh Friedberg, President and CEO, 411 Productions. “We've gotten to where we are today by connecting people to their passions and it's great to find a partner like WMG who respects and believes in our ideals."

“Over the past ten years, 411 has grown from an idea into the largest action sports content provider in the world. After dedicating my passion for action sports into building the company, I am excited to partner with WMG to take our vision to the next level,” said Josh Friedberg, President and CEO, 411 Productions. “411 Productions has always (been), and will remain committed to connecting people to their passions through exceptional video content, and we will now have the means to enhance our production quality and extend our product mix to include television and movie production.”

Through the partnership with WMG, 411 Productions will have more support to service retailers and advertisers, all while leveraging WMG’s general and administrative resources. The core 411 staff will focus on producing, marketing, and distributing top-level action sports videos content.

“Not only is this an exciting time for us, it’s also an exciting time for our industry. 411 now has the administrative support that allows us to focus on the things we do best. Also, by reaching a wider audience, we will drive more customers into our specialty retailers and increase our overall viewership, giving our advertisers an increased value for their investment with 411,” said David Brooks, COO, 411 Productions. "411 Productions will use our new resources to continue to grow our sports in a positive way. By producing and distributing authentic representations of our lifestyle to wider audiences around the world, we can enhance advertiser and investor participation," he continued.

411 Productions is the number-one video content provider in the action sports industry. Formed in 1993, 411 pioneered the concept of the skateboarding video magazine and has since sold over one-million copies of 411 titles. 411 produces 411VM Skateboarding, 411VM Snowboarding, 411VM BMX and 411VM Surfing video magazines, as well as distributing a host of other video productions. 411 is also an industry technology leader, providing content across all media including VHS, DVD, Internet and TV.

Founded in 1998 *, Wasserman Media Group, LLC is a "sports & entertainment company specializing in talent and lifestyle focused marketing and consulting." WMG’s divisions include Envision, LLC, a naming rights and corporate consulting company, The Familie, the "market leader in action sports athlete management and youth marketing", and music management company, DC Music. Envision secured over a dozen major naming-rights deals, including a record $187 million for Atlanta *’s Philips Arena, and represented the Philadelphia * Phillies in the naming of Citizens Bank Park, while its consulting division handles T-Mobile, Nestle, Perrier, Heinz and The Sports Authority. The Familie represents an impressive collection of action sports stars such as Dave Mirra *, Travis Pastrana, Bucky Lasek *, Tara Dakides, Bob Burnquist *, Chad Reed, Parks Bonifay, and Carey Hart. The Familie’s marketing agency develops creative, public relations and marketing campaigns with a wide array of clients including AT&T and Butterfinger. DC Music, is an "artist-driven music management company that represents established and burgeoning talent including the world-renowned band, Coldplay." Wasserman Media Group is also the holding company for the Los Angeles Avengers of the Arena Football League.

Contact: Melissa Zukerman Zukerman PR for Wasserman Media Group/Casey Wasserman 323+960+9170 or Brian Garofalow PR Manager, 411 Productions 714+839+5700 x211

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