GOLDEN, CO -- TARE7 (T7), holding company for the airwalk, ripzone USA * and ALPHANUMERIC footwear brands, announces the introduction of the andy mac skate brand, the fourth addition to the company’s powerful portfolio of brands. A signature brand for the legendary 17-year skateboarding professional Andy Macdonald *, andy mac will target skate-influenced youth ages 6-18 through a collection of authentic, value-driven skate shoes and apparel. Slated to hit shelves in November 2002 *, the andy mac footwear collection will include a line of eight skate-inspired styles.

“Andy has contributed so much to skateboarding and has been vital to the unprecedented growth of the sport, and to T7,” said Bruce Pettet, president and CEO of TARE7. “We are delighted to recognize his contributions through the launch of his signature skate brand. andy mac will bring top quality, value-driven product to the mainstream - a name that is synonymous with skateboarding and product offered at affordable price points.”

Andy Macdonald * is admired by peers and fans worldwide and has built a legacy as one of the true icons of action sports. A perennial top ten Vert and Street skater, Macdonald’s list of accomplishments reads like a “Who’s Who” of skateboarding. This three time World Cup Skateboarding * Vert champion’s credentials include six consecutive overall World Cup Championship titles, eight X Games gold medals, and three Gravity Games * medals. His accomplishments and credibility as a skater, coupled with his uniquely positive “family” message and broad consumer appeal, create a solid opportunity for the andy mac signature brand to succeed in the mass market.

“I am really excited to launch my brand with T7,” said Andy Macdonald. “Given the growth of our sport, I believe there is a tremendous need and opportunity to bring quality skateboarding product to a broader youth and teen market through mass-merchandise channels. My goal for the andy mac brand is to make quality skateboarding product accessible to all kids, particularly those who cannot buy in the core shops.”

andy mac brand footwear and apparel will be distinguished by a trademarked Benihana logo, a skateboard trick for which Macdonald has become famous. The launch will be supported with a strong retail-driven marketing campaign. The andy mac collection of footwear will be available at over 5,000 Payless ShoeSource locations nationwide.

TARE7 has a vision to lead and inspire the action sports industry through its airwalk®, ALPHANUMERIC™ footwear, ripzone™ outerwear and andy mac brands. Founded in 1986 * as the leader in marketing, sales and manufacturing of action sports and youth lifestyle products, the company’s airwalk brand remains recognized as the industry original. airwalk® is a registered mark of TARE7. ALPHANUMERIC™ is a registered mark of Shah Safari, Inc. and International News. ripzone™ is the registered mark of RMP International. All endorsements of airwalk® products by pro team athletes are compensated by TARE7. All rights reserved ©2002.

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