World Cup Skateboarding *, Apple Inc. and IMS Sports invite you to the Grand Opening of the new Apple/Mac retail store at The Grove in Los Angeles *. Media are invited to attend the private media store preview on Friday, July 26 and the public skateboarding exhibition by Eric Koston * and Rune Glifberg * on Saturday, July 27. People can also register to win an iPod from Apple.

Special Opening Weekend Event
What: Eric Koston, 2000 * 'Skateboarder of the Year' and winner of the X Games and Gravity Games * and Rune Glifberg, reigning 2001 * world’s number one ranked vert skateboarder, skate on custom built ramps located on the eighth floor of The Grove’s parking structure. When: Saturday, July 27, 12:00 pm to 12:30 p.m.(PDT) Where: Apple Store at The Grove

After the skating exhibition, come to the Apple Store to meet Eric and Rune and watch action sports reporter Jason Toutolmin use iMovie™ and Final Cut Pro® to edit the live footage of the skate event. When: Saturday, July 27, 12:30 p.m. to 3:00 p.m. (PDT) directly following the skate event

At the Apple Store, knowledgeable sales people are available to demonstrate Macs running innovative digital lifestyle applications like iPhoto™, iDVD, iTunes *™ 3 and iMovie 2, as well as Mac® OS X, Apple’s revolutionary new operating system. Customers can also visit the Genius Bar where they can get their Mac® questions answered by an Apple® “Genius.” All of the Macs in the store are connected to the Internet and several are connected to digital lifestyle products like iPod™ and other MP3 players, in addition to digital cameras, camcorders and handheld organizers. Apple’s retail stores carry over 600 third-party software titles for professionals and consumers and inventory for every Apple and third-party product displayed to ensure immediate fulfillment.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

The public grand opening of the store is Friday, July 26 at 6:00 p.m. A preview of the store for Media will be held Friday, July 26 at 2:00 p.m. (PDT). Accredited journalists may RSVP by calling (408) 974-9950 to attend.

Press Contacts: Jane Rauckhorst, Apple Computer, (408) 974-9950; Staci Levine/Ryan Snyder, SNL Communications (c/o IMS Sports), (310) 996-0239.

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