(Posted 12/7/2001)
Skateboarding is clearly something that Alloy * has came to from a marketing standpoint, but through their acquisition of CCS * and their cache of internet- and paper-based content, they have clearly become a player in the skateboarding business.
With three major catalogs (CCS for skateboards, Dan's Comp for BMX, and Alloy for fashion), their regular direct mailings, and the fact that they publish Strength Magazine on the internet, Alloy is clearly positioned to market to, and be a part of, the Gen Y present and future.
For the complete article see the article by Eric Gillin on
TheStreet.com. Search this site for more about CCS Owner Alloy Mixes Teen Fashion,... * |
Latest News
  Skateboard Grab Bag: Skateboard Commuters, Zac Efron Skates, The...
Skateboard Grab Bag: New Skateparks in USA, Canada, and...
Tech Deck Live Massively Multiplayer Online Skate Park Scheduled
Skateboard Environmentalism Promoted by Guapo and Daryl Hannah
Shred America to Skateboard From Chicago To New York...
Skateboard News Grab Bag: Shanghai Showdown, Limerick Skatepark
More News... |
